Aggregator Metrics Net Present Value Revenue 
ConversionXL
OCTOBER 6, 2020
Is your KPI net present value of the project? For simplicity, let’s say the KPI is profit (expected revenue – costs). The foundation of the model is the aggregate of the known information. The partitioning of this metric can be written as: Expected profit = Expected revenue – expected costs.
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.
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