Remove Aggregator Remove PPC Remove RSS Remove Web
article thumbnail

Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 In other words, two-thirds of the traffic from the startup and web-2.0 Subscribe via RSS On Twitter? Is this bad?

article thumbnail

Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. The 10 / 90 Rule for Magnificent Web Analytics Success. Who Owns Web Analytics?

Analytics 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

The web rocks!]. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Web Analytics. Perhaps you'll consider ordering my * new * book: Web Analytics 2.0. Measurement Recommendations for Desired Branding Outcomes. Traffic Differentials. If it did not, why not?

Campaign 128
article thumbnail

Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

I have said: All data in aggregate is "crap" Because it is. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Tons of data "puking", all just aggregates. Of course Yahoo! The Problem.

Analytics 123
article thumbnail

Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue!

Metrics 120