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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. Queries closer to a sale tend to be longer and less ambiguous, too. More than ever, your job as an SEO is to extract intents from query syntax. Aggregators? Individual sites?

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. But the number of conversions stayed about the same as it had been the week before, meaning the conversion rate (the number of sales per visitor) plummeted. Is this bad? 2 Rob on 01.12.10

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Data Blending: What You Can (and Can’t) Do in Google Data Studio

ConversionXL

Your join key could be a page URL, product name, user ID, or many other things. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. They invest a lot in inbound marketing and wanted to know why their traffic was so much lower on peak sales days. This is known as a “join key.”

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