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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”. This means companies in the health vertical need to recognize that the majority of its users are coming from a mobile device. Aggregate Audience Data. Image Source.

Mobile 48
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Marching through quicksand

Startup Lessons Learned

And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. I ask because as you mentioned there is a gap between people embracing lean principles and those who won't.

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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Execution.

Retention 106
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The SMB Guide To CRM In 2019

YoungUpstarts

Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data? From awareness to post-purchase, analyzing the ups and downs of your strategy will show when to apply the gas (or brakes) with a customer and focus on retention.

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You Should Probably Send More Email Than You Do

www.kalzumeus.com

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. I have been using Vertical Response for a few years now, I pre-pay for credits in bulk and get a super low price per email, solid 25% lower than MailChimp that I keep hearing a lot of people mention.

Email 54
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How I Use Visualization to Drive Creativity

Both Sides of the Table

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Were they vertically integrated ? Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish. I use tools to invoke my creative self.

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means.

Mobile 48