Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe it is the new form of RSS – the place people go to find out what is happening in the latest news.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. The 10 / 90 Rule for Magnificent Web Analytics Success. Who Owns Web Analytics?

Analytics 124

Analytics Metrics SEM Web 124

Cracking the Code

OCTOBER 10, 2008

Keep up the blogging and web casts and we will keep listening and growing. You sell a product that requires an internet connection and a web browser for access, which means your prospects are online! 3) Analyze the aggregated data to determine best practices and benchmarks across your customers. Add RSS feed. Newer Post.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue! Instantly useful!

Metrics 120

Metrics Analytics PPC Campaign 120