Remove Agile Remove Article Remove Hosting Remove Product Development
article thumbnail

Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

SCRUM 112
article thumbnail

Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

Agile 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, November 6, 2008 Steveys Blog Rants: Good Agile, Bad Agile I thought Id share an interesting post from someone with a decidedly anti-agile point of view. Steveys Blog Rants: Good Agile, Bad Agile : "Google is an exceptionally disciplined company, from a software-engineering perspective.

Agile 76
article thumbnail

A Simple Map for Innovation at Scale

Steve Blank

An edited version of this article previously appeared in the Boston Consulting Group’s strategy think tank website. This 100+-year-old company has seven major product divisions, each with hundreds of products. My hosts, John and Avika, at the offsite were the co-leads overseeing the 15 topic areas.

Framework 395
article thumbnail

How a startup should leverage a personal assistant

A Smart Bear: Startups and Marketing for Geeks

He blogs to 10,000 web entrepreneurs at Software by Rob and co-hosts the podcast Startups for the Rest of Us. This article intends to answer those questions. More than two years ago, my business partner and I discussed launching a hosted version of our ASP.NET invoicing software, DotNetInvoice. Introduction.

article thumbnail

How to Model Your Marketing Against the Product Lifecycle

ConversionXL

How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. These are the four stages of a product we’ll be focusing on. .

Product 142
article thumbnail

Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, September 10, 2008 A new version of the Joel Test (draft) (This article is a draft - your comments are especially welcome as I think through these issues. Its not that the idea behind them is wrong, but I think agile team-building practices make scheduling per se much less important. Youd better.