Agile Business Plan Customer Development Incubator 
Steve Blank
OCTOBER 30, 2012
The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. And you’ll learn about how to build a minimal viable product to get feedback early and often from customers.
Steve Blank
JANUARY 30, 2013
With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery. We should had done this before assigning the teams to a particular business unit (or had the ability to create a new business unit, or spin the team out of the company).
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Steve Blank
MARCH 8, 2011
It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. We were positing that 20 years of teaching “how to write a business plan” might be obsolete. This post is part one.
Steve Blank
JULY 13, 2021
By the end of the 20th century, case studies and business plans had reached an evolutionary dead-end for entrepreneurs. The Rise of Business Schools – Management as an Occupation. The business school was invented in the first decade of the 20th century in response to a massive economic transformation in the U.S.
Steve Blank
MARCH 11, 2016
To be honest I built the class out of frustration watching schools teach aspiring entrepreneurs that all they need to know is how to write a business plan or how to sit in an incubator building a product. entrepreneurship is experiential and requires theory and a ton of practice. Every week the teams present their results.
Steve Blank
MAY 18, 2020
This course provides real world, hands-on learning on what it’s like to actually start a company or to find a new business model for an existing one. This class is not about how to write a business plan. It’s not an exercise on how smart you are in a classroom, or how well you use the research to size markets.
Steve Blank
JUNE 18, 2013
I wondered if business plans and 5-year forecasts were the right way to plan a startup. It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models. We were putting the plan before the planning.
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