Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)
Steve Blank
JANUARY 30, 2013
With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery. We should had done this before assigning the teams to a particular business unit (or had the ability to create a new business unit, or spin the team out of the company).
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