Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. But beyond the obvious, its also important to know where customers go to get answers to pressing questions. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Steve Blank

JUNE 22, 2009

It was still a year away from its IPO. The original Hewlett Packard which made test and measurement products was spun-out and renamed Agilent. Agilent is a $5.8 Technology changes, culture changes, customer needs change, more agile competitors emerge, etc. But first some background.) carry on reading.

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Startup Lessons Learned

APRIL 17, 2010

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Expo SF (May.

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Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May.

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Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It sells newspapers and magazines.

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Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Do your customers really read TechCrunch? Do some Customer Development instead. Spend your time with renewable sources of customers and iterate.

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Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. Acqusition competition is how new apps get new customers.

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Startup Lessons Learned

FEBRUARY 24, 2009

What happened when we got early press (circa 2004) in violation of our own no-PR rule. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Learn why you dont want to do premature press, despite all the pressure youll feel to "launch" early. Expo SF (May.

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Startup Lessons Learned

JULY 9, 2009

Almost all of them got scooped up by pre-IPO Google this time. That year, right before the IPO, those months mattered a great deal in terms of financial outcomes. We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. I was "lucky" to not be laid off, or so I thought. I think its wasteful. Expo SF (May.

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Startup Lessons Learned

MARCH 27, 2009

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Customer Development : a disciplined approach to finding out if there is a market for your product before its too late. Expo SF (May.

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Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Diversity is not the only requirement for making good group decisions.

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Startup Lessons Learned

APRIL 7, 2010

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. For more on how to figure out which question applies in which context, see Business ecology and the four customer currencies.) and for which customer? and for which customer?

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Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. That’s what you pay PR firms for: to get an article written that is entirely factual and yet still provides positive spin for your company. The PR firm helpfully left out that context.)

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Startup Lessons Learned

DECEMBER 16, 2008

You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? So you decide to try to reposition around a different value proposition, one that more closely matches what your product is best at.

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Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. Without conscious process design, product development teams turn lines of code written into momentum in a certain direction. This is why agility is such a prized quality in product development. We can capitalize on new customers.

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Startup Lessons Learned

FEBRUARY 12, 2009

Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May.

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Startup Lessons Learned

SEPTEMBER 11, 2009

I agree that listening and communicating is a key to success, but customer development can only do so much. Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC.

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