Remove Agile Remove Early Stage Remove Sales Remove Vertical
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.

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Rob Stevens & Rob Go B2B GTM AMA Recap

View from Seed

Stevens has held roles across verticals such as head of sales, marketing, product, and professional services at five startups over twenty years. He helps early-stage startups with sales, marketing, and general “go to market” topics. Which is they’re flexible and agile. Be flexible.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.

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Going to Trade Shows Like it Matters – Part 2

Steve Blank

———— T o: Marketing Department From: Steve Subject: Going to Trade Shows Like it Matters Generating Leads Ownership If your company is going to a show to generate leads, then sales owns the show. This is worthy of an open and honest discussion with sales up front. And inviting to the booth/dinner/private demo.

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Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. A few successful ones do all these things. Its strength is its rigor and flexibility.

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Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. What are Early Stage VC’s Really Asking? Your goal was to preserve your cash while you turned these guesses into facts and searched for a repeatable and scalable sales model.

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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)

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