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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Adword is a PPC method to promote your website. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? November 8, 2008 8:44 AM OneDish said. Expo SF (May.

Demand 167
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Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test

Occam's Razor

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. Rather than being a blessing that stack becomes a burden because we live in times of bright lovely spring and nothing succeeds like being agile and nimble about what we collect, what we give up, and what we deliberately choose to ignore.

Metrics 117
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6 Business Idea Validation Tactics to Improve Your Business Planning

Up and Running

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. In the Lean Startup methodology, one of the most important elements is getting out of the building.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 163
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Twitter Link Roundup #268 – Pristine Resources for Small Business, Startups, and Design!

crowdSPRING Blog

The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. Using PPC Marketing to Make Content Go Viral: Here’s How It Works crowdspring.co/1InOIwn. A Designer’s Introduction to “Agile” Methodology – Tuts+ Web Design Article bit.ly/1JT4QEb. – buff.ly/1EY9ktL. VC Math explained – buff.ly/1PlHU2f.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106
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High Velocity Testing: Should You Really Move Fast and Break Things?

ConversionXL

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Before you start your high velocity testing program, chart your quality based on the metrics above.