Agile Product Development Sales SEM 
Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
ConversionXL
SEPTEMBER 5, 2019
They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., The first, according to Dr. David Travis at UserFocus , was agile development : Dr. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design.
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Startup Lessons Learned
FEBRUARY 28, 2009
This builds on a lot of great thinking that has come before, like the agile movements insistence that only the creation of working code counts as progress for a software development team. We set sales targets from day one, $300 the first month. As the experiments progressed, day-in-day-out we werent making sales.
Startup Lessons Learned
SEPTEMBER 12, 2008
In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Expo SF (May.
ConversionXL
MARCH 7, 2017
They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., The first, according to Dr. David Travis at UserFocus , was agile development : Dr. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design.
Startup Lessons Learned
SEPTEMBER 15, 2008
This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product. Expo SF (May. Conference streaming, sponsors, discounted tickets.
Startup Lessons Learned
MARCH 13, 2009
In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. So dont combine your product launch with a marketing launch. Instead, do your product launch first. Dont scale. Dont marketing launch.
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