article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Product development.

Marketing 115
article thumbnail

The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

16 Entrepreneurs Reveal Their Side Hustles

Hearpreneur

Currently, I am simultaneously growing my venture, Smarthome NX while also designing a management course in sales and marketing for UpGrad. Thanks to Feuza Reis, Next Level SEM ! #8- I help entrepreneurs with integrating their email content, opt-in, and sales funnel for their brand. 8- Motivational Sticky notes.

article thumbnail

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

Audience 119
article thumbnail

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

1x hacker in charge of product/development. 1x hipster working with both product and growth. Aug-15: Head of Sales (growth team). Nov-15: Graphic Designer (growth/product). Nov-15: Graphic Designer (growth/product). Dec-15: Developer (product team). Google AdWords or SEM (expensive).

Revenue 60
article thumbnail

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product. How to listen to customers, and not just the loud.

article thumbnail

Lessons Learned: Throwing away working code

Startup Lessons Learned

And while its true that metrics sometimes can lead to a better product, in my experience just as often they had led to no insight whatsoever, like fancy reports that nobody reads or after-the-fact rationalizations (with graphs!) We set sales targets from day one, $300 the first month. Labels: product development 4comments: Doug said.