Remove Agile Remove Retention Remove Startup Remove Viral
article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users."

article thumbnail

How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

When Does Paid Acquisition Work for SaaS Startups? There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. Virality and Referral. billion searches per day and 1.2 Unbounce blog.

Channel 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue?

Customer 167
article thumbnail

CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention.

Retention 106
article thumbnail

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Retention competition is how you get people to come back to your app. My advice: dont launch big.

article thumbnail

Business ecology and the four customer currencies

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# A successful startup strives for this latter case. As soon as possible!&#

Customer 156
article thumbnail

a16z Podcast: Growth in Turbulent Times

Ben's Blog

Andrew : Why Loom and Zoom and Clubhouse and some of the other new social experiences benefit is that you can use the current boom in engagement and viral growth to build out your network. What I mean by that is, let’s say I’m an ed-tech startup that’s focused on some kind of product for home schooling.

Founder 36