Hearpreneur
OCTOBER 25, 2023
As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. And that can make or break your customer retention, especially in the early stages.
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.
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ConversionXL
APRIL 4, 2017
There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail.
Startup Lessons Learned
APRIL 14, 2009
Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Go on an agile diet quickly. With a product development team that is not shipping, any agile methodology will surface major problems quickly. Great post!
ConversionXL
APRIL 3, 2018
Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention.
ConversionXL
OCTOBER 14, 2021
Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes). Or are you concerned more with customer retention and cross-sell opportunities? Take Tesla.
Startup Lessons Learned
OCTOBER 7, 2008
I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Retention competition is how you get people to come back to your app. My advice: dont launch big. Expo SF (May.
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