Both Sides of the Table

JANUARY 25, 2015

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash.

Product 150

Product B2B Warrant Technical Review 150

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What is our viral spread coefficient? What does it cost to acquire a new customer?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem. How do you create an infinite loop?

Social Media 185

Social Media B2B North America Media 185

ConversionXL

AUGUST 10, 2021

When it makes sense, adopt new features early on as the Instagram algorithm has been known to prioritize that content in people’s feeds. And in turn, engage with their platform on highly competitive ecommerce shopping days. One B2B brand that does this well is social media scheduling platform Later. But don’t go overboard.

Metrics 152

Metrics Audience Curation Algorithm 152

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Direct sales are common with B2B startups. Well, then you’ve got to go viral.

Belarus 137

Belarus Viral Channel Startup 137

Occam's Razor

JUNE 11, 2014

From B2C to B2B. And VS can accomplish this without the worlds most crazy-freaky predictive algorithms of Earth and alien juice from Mars. But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience. We will look at many different examples. Follow-on views.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), If you are a B2B company, checkout Cisco's social efforts. You can engage with the fashion content (branding play), you can engage with the how-to content (relationship play), and you can engage with the products (ecommerce play).

Analytics 149

Analytics Marketing Audience Channel 149