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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The algorithm analyzes data from your browsing history—the sites you visit and the content of those sites. Google and Facebook have been employing similar mechanisms in their bidding algorithms with great success,” says Amanda Evans, President of Closed Loop , “so there is no reason why FLoC won’t work from a performance perspective.

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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

Algorithm updates and trends. If you see a significant dip in your web rankings, it could be the cause of an algorithmic update. Google’s algorithm updates are adjustments to factors that help produce the best results based on submitted queries, page relevance, content quality, and uniqueness. Website and design changes.

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. Then, target them with user acquisition campaigns. On-metadata vs. off-metadata factors.

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Why Netflix Is Winning The Big Data Game

YoungUpstarts

Netflix categorizes their products with metadata. Netflix created an algorithm to place their films within genres and microgenres, with over 80,000 ways to categorize movies and shows. Metadata is essentially “data about data.” Ralph Kimball called metadata the “DNA of the data wharehouse.”

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How SEO Has Evolved Over The Years

Duct Tape Marketing

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] And that's really the biggest change that we see with the evolution that Google's undergone as they switch to AI algorithms.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. This helps you create content and marketing campaigns that speak more effectively to them. This kind of metadata can really boost clickthroughs to your site. Networking. Next steps.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. This helps you create content and marketing campaigns that speak more effectively to them. This kind of metadata can really boost clickthroughs to your site. Networking. Next steps.