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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Include strategic call-to-actions on your campaigns (e.g.

Marketing 109
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5 Ways to Advertise and Promote Your SaaS Business

The Startup Magazine

To stand out from the crowd, SaaS businesses have realized the importance of adopting digital marketing tactics such as creating a good website , venturing into content marketing, and launching social media campaigns. Social Media Platforms. Image: Austin Distel from Unsplash. Email Marketing.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game. Curious about the impact of virality on revenue, he dug into demand generation campaign data. comments, interviews, emails, etc.).

Demand 124
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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

LivePerson claims to use a proprietary algorithm to predict who will be a good visitor to target, others will let you set your own parameters ( SnapEngage is a great tool I’ve used in the past). Another way for you to get customers is to go after a certain group of prospects by cold calling and mass email, this is called Outbound Sales.

Sales 60