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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154
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A/B Testing Mastery: From Beginner To Pro in a Blog Post

ConversionXL

A/B Testing, Multivariate, and Bandit Algorithms: What’s the Difference? As for bandit algorithms, you can almost think of them as A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s).

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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

A/B Testing, multivariate testing, and bandit algorithms: What’s the Difference? Bandit algorithms are A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s). Add it as a variable.

Analytics 127
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

A common source of such benchmarks (be it digital marketing or SEO or Landing Pages or anything really) is extensive surveys an organization might send out to a hand selected group or tweeted to the masses via social media. And you also have, perhaps more useful, the industry wide acquisition strategy distribution.

Analytics 133
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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Bonuses have been distributed. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. Where is the plan to ensure your social contributions score higher on Facebook's EdgeRank algorithm? It will incentivize the right behavior.

Metrics 152
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

she will look at all her observations of other supermarkets on Earth, on other planets, and do her best to give your the best normalized, indexed, algorithm'ed number. The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs).

Metrics 60