ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL. Blog Lead Generation Adwords Ppc' So let’s talk about how to do that for real, shall we.

PPC 114

PPC Matching Technical Review Search 114

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. What is the average customer acquisition cost? Average CAC varies greatly across industries. Conclusion.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Smartsheet runs heavily measured PPC ads.

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

NOVEMBER 3, 2011

Another tactic is to distribute questionnaires and quizzes to your customers to find lots of interesting ideas on which to base your press release. Take the time to research Search Engine Optimisation (SEO) and see how you can drive new traffic to your site. Don’t be intimidated by the technical side of thing. Promotional Gifts.

PR 82

PR B2B SEO PPC 82

crowdSPRING Blog

DECEMBER 8, 2013

Well executed SEO/SEM campaigns can yield meaningful results, though be careful as it is not difficult for a business to spend more acquiring customers through these channels than those new customers might contribute to your bottom line. Image: Ticket for free glass of Coca-Cola , believed to be the first coupon ever, 1888, Wikimedia.

Small Business 85

Small Business Startup Campaign SEM 85

Duct Tape Marketing

APRIL 1, 2015

In The Content Code , Schaefer explains how we have now evolved to the point where distribution of content is perhaps the most important element in the crowded “content shocked” world we live in today. Questions I ask Mark: What is Content Shock? How do you avoid it? Go to www.Hostgator.com/promo/ducttape. How do you avoid it?

PPC 28

PPC Social Media SEO Distribution 28

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. For example, maybe you’re working with a branding or user experience team, and hypotheses must conform to brand guidelines. Add it as a variable. Andrew Anderson.

Analytics 127

Analytics Technical Review Software Review Framework 127

The Startup Magazine

SEPTEMBER 27, 2023

It helps your brand stand out from competitors; it involves strategically creating, promoting, distributing, and publishing content to boost your search ranking, attract audiences, build trust, and establish your brand authority to drive purchases and revenue. SEO ensures that web pages and content are visible to your target audience.

PPC 157

PPC Social Media Marketing Audience 157

ConversionXL

MAY 27, 2022

Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable. What the reader will get (“The Ultimate Mindmap on How To Integrate Onsite Retargeting to Your PPC Campaign”).

Demand 91

Demand Lead Generation PPC Leadership 91

The Startup Magazine

OCTOBER 22, 2023

SEO Search Engine Optimization (SEO) emerges as a vital aspect of digital marketing for startups and small businesses seeking to establish a solid online presence. PPC Pay-per-click (PPC) advertising offers an immediate and controlled method of driving targeted traffic to a website.

Small Business 147

Small Business PPC Social Media Marketing 147

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. What about PPC?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand!

Search 135

Search Analytics PPC Green 135

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should!

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

FEBRUARY 27, 2024

So in a way, vertical specialization is a type of niching down by the way, you can specialize in what you do, like SEO, that's another type of specialization. And you think about marketing today, you have to have a website, SEO content, PPC book, reputation management, do a podcast.

Vertical 68

Vertical Marketing Cofounder Campaign 68

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 11, 2011

Manufacturers typically deal with distributors, who distribute their products to jobbers and wholesalers, who in turn resell the products to the end seller (i.e. So just like an inexperienced and overanxious novice, and thanks to Google for poisoning my mind, I pursued PPC advertising. Why the $75 markup on one small bottle of perfume?

SEO 86

SEO PPC America Design 86

Duct Tape Marketing

MAY 4, 2016

PRNewswire – Press release distribution service. WordStream – Service that manages PPC campaigns, but great info too. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools. Further Reading: SEO Category on Duct Tape Marketing.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

APRIL 25, 2017

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). But it can also be a real challenge knowing where to start and how to lay a solid foundation with the potential to transform the business.

Conversion 77

Conversion Technical Review Hiring HTML 77

Occam's Razor

OCTOBER 14, 2014

A common source of such benchmarks (be it digital marketing or SEO or Landing Pages or anything really) is extensive surveys an organization might send out to a hand selected group or tweeted to the masses via social media. And you also have, perhaps more useful, the industry wide acquisition strategy distribution.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

SEPTEMBER 29, 2015

Then, each student’s score would be a realization of independent and identically distributed random variables, with an expected mean of 50. A great example comes from Wikipedia : Imagine you give a class of students a 100-item true/false test on a subject. Suppose all the students choose their all their answers randomly. Day of the week.

Conversion 48

Conversion SEM PPC Web 48

Occam's Razor

SEPTEMBER 29, 2009

You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). Were these people, even if all you wanted from them was to buy from you, able to complete their tasks. In the above case that is clearly not true.

Campaign 128

Campaign Analytics Metrics Search 128

Up and Running

JULY 26, 2013

Local SEO Guide. Andrew Shotland, who operates this blog, brings a wealth of experience from the fields of network TV websites, search engine optimization (SEO) programming, and SEO consulting. Many posts center on local SEO developments and how they relate to small local businesses. SuperMedia. Duct Tape Marketing.

Social Media 82

Social Media Marketing SEO Advertising 82

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. Beyond improving headlines and images on Twitter, it’s vital to distribute content when followers are most likely to see it.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

DECEMBER 2, 2015

100 conversions is possible in only the most remote cases and with an incredibly high delta in behavior, but only if other requirements like behavior over time, consistency, and normal distribution take place. PPC/SEM campaign. Even then it is has a really high chance of a type I error, false positive.”. Source type. Men vs. women.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Duct Tape Marketing

AUGUST 29, 2013

Improve SEO and Traffic. Content distribution is equally as important as content creation. For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners. Improve brand perception. Become a thought leader. Increase loyalty. Nurture Leads.

Demand 65

Demand Tampa Marketing B2B 65

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Optimizing PPC & Display Ads – Researching Your Target Market. Just don’t approach PPC with a “set it and forget it” attitude. Controversy for controversy’s sake is rarely a good idea.

Software Review 116

Software Review PPC Analytics Search 116

maplebutter.com

JANUARY 8, 2013

Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert. How can I determine what sites to target to try to get to link to mine?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MAY 27, 2020

This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. For instance, here’s a post comparing PPC vs. SEO for startup marketing. There are several factors: Who’s sending the pitch?

B2B 142

B2B Social Media Email Campaign 142

Duct Tape Marketing

SEPTEMBER 6, 2018

They don’t want to provide SEO and social media and web design to all. They have no desire to provide SEO or even outsource SEO to people. Someone could be an SEO expert and come to work for a Mod Girl, and they might do things a little bit differently than we do. For them, scaling is gonna to be a little different.

Hiring 32

Hiring SEO Social Media Employee 32

Occam's Razor

APRIL 23, 2012

Bonuses have been distributed. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. You've worked on a robust search engine optimization and pay per click programs to steadily grow your search traffic. It will incentivize the right behavior.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

FEBRUARY 9, 2015

The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). We need to shift our strategy to more dramatic focus on SEO. In this case, a simple distribution of overall search traffic and the amount that is coming via paid search. How lovely.

Metrics 60

Metrics Analytics Non-Compete Search 60

marketingland.com

JULY 11, 2012

Confirmed: Yahoo, Facebook Settle Patent Dispute, Announce Ad & Distribution Partnership. SEO for e-Commerce: Challenges and Solutions - July 31. Enterprise SEO Tools - The Marketers Guide. Whitepapers: The B2B Marketers Roadmap to SEO Success. Search Engine News, SEO & PPC Info. Research: New!

Email 49

Email Mobile SEO Search 49