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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game.

Demand 124
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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

LivePerson claims to use a proprietary algorithm to predict who will be a good visitor to target, others will let you set your own parameters ( SnapEngage is a great tool I’ve used in the past). Lead Generation. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns.

Sales 60