Occam's Razor

FEBRUARY 3, 2014

I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. When I have a choice, I now buy Prudential.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. Success Metrics.

Social Media 60

Social Media Media B2C B2B 60

Austin Startup

MARCH 15, 2017

How Filter Bubbles Affect Media and Elections. Step behind the curtain of the Facebook newsfeed algorithm and see how it has changed the entire media landscape of the US and beyond. Vevo’s Roberto Santos has the answers and a new methodology that will finally enable brands to compare digital and TV metrics.

Austin 72

Austin New Zealand China Silicon Valley 72