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The Demographics Of New Venture Founders Are Changing

Startup Professionals Musings

Contrary to what you might guess, the highest rate of small business and entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. In terms of job creation, innovation, and productivity, entrepreneurs drive growth.

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Check out these critical tips for developing an effective marketing strategy for startups in boring industries. Choose your Market Audience. Choose a Brand Name.

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How To Recruit The Best Interns For Your Small Business

YoungUpstarts

Because almost every college student in America is looking for an internship at some point, you’ll need to sift through the applicant pool to find the best ones for your small business. Personalize the Experience. In the same vein as updating your interview process, make the internship itself personal to the candidate.

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How To Recruit The Best Interns For Your Small Business

YoungUpstarts

Because almost every college student in America is looking for an internship at some point, you’ll need to sift through the applicant pool to find the best ones for your small business. Personalize the Experience. In the same vein as updating your interview process, make the internship itself personal to the candidate.

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Check out these critical tips for developing an effective marketing strategy for startups in boring industries. Choose your Market Audience. Choose a Brand Name.

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The Latest Questions Small Businesses Are Asking

Up and Running

A venture feasibility study analyzes an idea from several perspectives: market opportunity, competition, resources available, resource gaps, financial viability, operational issues, intellectual property rights, development timeline and technology needs. Look honestly at all the pros and cons for this type of business venture.

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10 Things Every Small Business Needs To Do

Up and Running

If you are thinking of starting a small business, make sure you follow these ten important rules for small businesses: 1. The number one reason small businesses go bankrupt is lack of cash , not lack of profits. There are a series of “levers” in your business that will affect your cash position.