article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Startup Tracking the Right Metrics?

Up and Running

The full audio and slide deck are included above, and the full transcript below. You need to track pre-purchase, post-purchase, and then overall business analytics. If you look at something like Constant Contact with a 2% churn rate, their customers are going to stick around something around 36 months.

Metrics 84
article thumbnail

Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

The full audio and slide deck are free to watch above, and the full transcript can be read below: 14 Tips on How to Pitch and Get Funded: Caroline Cummings: I first want to talk a little bit about LivePlan. Then referral rates and opt-out rates. What does that look like? How many people are going to leave?