Remove Analytics Remove B2B Remove Jordan Remove Metrics
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. Web Analytics, 4Q, KissInsights, Insights for Search, AdPlanner, and all the other glorious free tools. Doing anything on the web without a Web Analytics Measurement Model. Life is a lot more complex (and sexy!).

Marketing 126
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Email software is what’s going to drive your marketing campaigns.

Email 136
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Raising Money Using Customer Development

Steve Blank

Reply Richard Jordan , on November 5, 2009 at 3:36 pm Said: Steve, best article yet. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Did the VC’s like your team ? looking forward to reading more of your older stuff and new ones obviously.

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Startup Tools

steveblank.com

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Analytics Tools.