ConversionXL
NOVEMBER 4, 2021
Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers. Become customer-obsessed.
Occam's Razor
APRIL 25, 2011
Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. Web Analytics, 4Q, KissInsights, Insights for Search, AdPlanner, and all the other glorious free tools. Doing anything on the web without a Web Analytics Measurement Model. Life is a lot more complex (and sexy!).
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ConversionXL
OCTOBER 4, 2021
Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content.
Steve Blank
NOVEMBER 5, 2009
Reply Richard Jordan , on November 5, 2009 at 3:36 pm Said: Steve, best article yet. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? looking forward to reading more of your older stuff and new ones obviously. Progress is the same.
Hearpreneur
MAY 18, 2022
Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. Plytix (short for product analytics) was founded as an eCommerce analytics tool and pivoted to become a PIM. Photo Credit: Jordan Duran. Thanks to Jordan Duran, 6 ICE ! #24-
steveblank.com
JULY 8, 2011
Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.
www.vccafe.com
MARCH 11, 2013
Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Analytics Tools.
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