Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!
Occam's Razor
SEPTEMBER 15, 2014
If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.
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