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Using Generative AI to Drive Corporate Impact

TechEmpower

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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53 Questions Developers Should Ask Innovators

TechEmpower

How will you be taking this to market? Questions Developers May Have Forgot to Ask Here are some additional questions that might have slipped your developers’ minds. Often this ties to marketing support. Targets Are you developing a native app and/or a web app? Who are the other stakeholders involved?

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Marketers are intimately familiar with their industry and product. The curse of knowledge in marketing. In marketing, the implications are obvious. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience.

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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Nascent startup markets are like fine wine, they take time to develop.

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Guide to Create an Uber for Courier App

ReadWriteStart

On the other hand, the global courier delivery market covering Express delivery and Parcel Pickup and Drop services is all set to surpass a whopping $400 billion by 2024 with a growth rate of 8-10% every year. Kickstarting front-end and back-end development of the On-demand courier delivery app.

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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 2: Tags go last (customers come first :).

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Website Quality Assurance (QA): The Optimizer’s Guide

ConversionXL

UX (and the entire development team) and QA teams should work together from the beginning. This allows QA to better understand the UX team’s intentions, making it easier for them to assess quality and spot bugs. Finally, don’t forget to conduct quality assurance on your analytics.