Analytics B2C Direct Marketing Sales 
ConversionXL
FEBRUARY 12, 2015
Optimizers don’t have the luxury of just being copywriting wizards or analytics ninjas – have to be both and then some. Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. A lot of people think that numbers are not sexy, and are even afraid of analytics.
Occam's Razor
JANUARY 28, 2013
There is a lot any business — B2C, B2B, A2Z — can learn from Songza. "Let's just get people on the phone and our sales reps will convert!" " I realize that ADT has always done phone sales and is comfortable with that. I love the social nature of sharing playlists. The suggestions engine they have.
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