Duct Tape Marketing

JANUARY 28, 2020

Create Conversion Goals in Google Analytics. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. Link Your Ads to Google Analytics.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Optimizely recently wrote about how this kind of symmetry helped them increase their visitors to leads by 39.1%. site analytics data.

PPC 114

PPC Matching Technical Review Search 114

Duct Tape Marketing

MARCH 3, 2017

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. Generally, a bounce rate in the range of 26 to 40 percent is excellent.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Duct Tape Marketing

AUGUST 13, 2015

Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). To find these types of posts, you will need to access Google’s Webmaster Tools.

SEO 28

SEO Clickthrough Affiliate Private Equity 28