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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. Create Conversion Goals in Google Analytics. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Not really. Bounce Rate.

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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

site analytics data. marketing material. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Blog Lead Generation Adwords Ppc' webmaster tools query data. product databases. website tags and categories.

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