Duct Tape Marketing

JANUARY 28, 2020

Create Conversion Goals in Google Analytics. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. Check out this video from Google for a more detailed look at how to set up your goals in Google Analytics.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 11, 2014

site analytics data. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Blog Lead Generation Adwords Ppc' webmaster tools query data. product databases. marketing material. website tags and categories.

PPC 114

PPC Matching Technical Review Search 114

Duct Tape Marketing

MARCH 3, 2017

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. How to Track It – Log into your business’ Google Analytics account and go to the reporting section. Generally, a bounce rate in the range of 26 to 40 percent is excellent.

Marketing 28

Marketing Metrics Clickthrough Analytics 28