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Using Generative AI to Drive Corporate Impact

TechEmpower

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction.

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What fractional CMOs can do for small businesses

Duct Tape Marketing

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. A fractional CMO is basically a part-time version of this position.

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Even PhD analytics eggheads. If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. The criteria for participating in this was that: Your company has to have over 100 employees. You’re actively doing conversion testing.

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Product-Led Growth (PLG) For Startups

Mucker Lab

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. So those are things to think about.

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Oppose HB 1192 – The “Software Tax”

VC Adventure

My longtime friend Marion Jenkins, CEO of IT consultant QSE Technologies wrote what I think is one of the most eloquent and well thought out rebuttals to the proposed Colorado “Software Tax” (HB 1192). With his permission I’m posting it here in its entirety. I urge you to oppose HB 1192, the so-called “Software” Tax.

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Finding Technical Cofounders Is Hard

rob.by

They can make good money consulting or working as an employee of another company. An analytical mindset that might be somewhat jaded from past ventures is going to take a hard look at your idea, and their reaction is likely to be sobering. They can easily get great benefits and a six figure salary. I refused and he left.