Analytics Direct Marketing Metrics SEO 
Occam's Razor
JANUARY 30, 2012
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.
Occam's Razor
AUGUST 6, 2007
It is almost instantly accessible in any web analytics tool. So what is this mysterious metric? It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. 2: Measure the bounce rate for your traffic sources.
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Occam's Razor
JULY 31, 2006
Conversion rate is a very important metric, used properly. More importantly being a practitioner I feel metric definitions should incorporate on the ground reality and using Unique Visitors accommodates that reality. Is your company heavily into Direct Marketing (email, snail mail etc)? So hopefully it was helpful to you.
Entrepreneurs-Journey.com by Yaro Starak
JUNE 19, 2010
The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. He runs that as a passive income stream, so that’s another strategy, especially if you already understand direct marketing and that’s your business. Who uses Google Analytics here?
ConversionXL
JULY 11, 2016
Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%). Report tangibly and make content marketing comparable to direct marketing channels. Retarget and measure! Need Keywords?
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