Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):
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