ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. Tools for IP-targeted ads: MRP ; Terminus. Sales finds aligned accounts and works with marketing to create customized journeys. Test different channels.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

OCTOBER 12, 2015

Knowing how to use Google Analytics is the #1 tool any content marketer needs to have in their arsenal. The best part about Google Analytics is that it shows us everything we need to know about our websites and then some. You can find Average Session Duration on your Google Analytics “All Website Data” dashboard on the “Overview” tab.

Metrics 28

Metrics PPC Marketing Analytics 28

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time.

Metrics 166

Metrics Marketing Search SEO 166