A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2022
Web traffic from Google Analytics but also another analytics system, or your raw web logs. (If If you use five web analytics tools, they’ll all give you different numbers; this could be due to differences in definitions of things like “visit” and “session,” but is that truly all it is?).
A Smart Bear: Startups and Marketing for Geeks
JUNE 14, 2010
We sliced our Google Analytics data every which way, and these 4 patterns emerged.". trying to be analytical. But unlike the basketball example, the baseball announcer's error runs deeper, and following that thread will bring us to marketing data and the heart of the fallacy. Bringing it home to marketing and sales data?
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A Smart Bear: Startups and Marketing for Geeks
APRIL 1, 2012
Page state and web analytics is preserved forward in time using quantum-entangled cookies. In a joint venture with CERN, WP Engine has developed a TCP/IP layer on top of a faster-than-light neutrino beam, delivering page content in negative time.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 5, 2011
Designers want to be “right,” but have to temper that with analytics data. Programmers want to be “right,” but have to temper that with getting things built and shipped, even before it’s ready, even with bugs, willing to build features pulled by the market instead of pushed by internal rationalization.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 20, 2010
30 simultaneous marketing campaigns, particularly when offline (e.g. A year after leaving Smart Bear, having talked with dozens of startup founders about their marketing woes, I realized 100% of them needed the marketing-measurement engine I built at Smart Bear. And it worked. Here's how to do it. print ads or trade shows )?
A Smart Bear: Startups and Marketing for Geeks
AUGUST 8, 2012
I think that our biggest, our easiest group of people to target or market to are people who. Jared: The ability to market their properties better as opposed to the way. You request access to their Google Analytics so that you can track the rest of it. You make the report to Google Analytics, “This many clicks.
A Smart Bear: Startups and Marketing for Geeks
APRIL 9, 2013
Guest post by Ben Yoskovitz, the co-author of Lean Analytics , a new book on how to use analytics successfully in your business. You use analytics to measure the results of your experiments. Using Lean Analytics to Pivot Successfully To pivot successfully you need focus and learning. Have you pivoted before?
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