Genuine VC

article thumbnail

Why I Like Our Investment in Triple Lift

Genuine VC

It offers the first marketing platform built for the visual web which takes into account how a brand’s images resonate among consumers. Using real-time image engagement analytics, the company identifies and amplifies brands’ images through initiating paid media and catalyzing earned media. In comes Triple Lift.

article thumbnail

For Micro VCs, Quick Diligence Is Not Less Diligence

Genuine VC

Market size validation – Part of this inquiry involves research and part relies on gut instinct based on being a domain expert in a space. By focusing on one domain, an investor can make instinctual decisions based on accumulated knowledge in addition to analytical decisions based on recently gathered information. ”). #2