Born Global or Die Local – Building a Regional Startup Playbook
Steve Blank
OCTOBER 31, 2014
For example, one of the critical business model hypotheses they could test locally is Product/Market fit – the connection between their Value Proposition (what product or service they were building) and the Customer Segment (who they were building it for.). Test channel and demand creation activities in the U.S. Trip 2 to the U.S.
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