CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
Information architecture is how we arrange the parts to be understandable as a whole. The CEO doesn’t care about his website, he cares about his valuation (i.e. Sell CRO by calculating the valuation increase. Valuation increase? Who is the B2B buyer? Persona-based stuff is really interesting for B2B.
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