Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.
Cracking the Code
OCTOBER 10, 2008
This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. This is a guiding architectural principle for best-of-breed SaaS companies. Popular Media: the key to viral marketing. Yet many B2B companies don’t have a clue. Software 2.0: ► 2006. (7).
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