Duct Tape Marketing

DECEMBER 15, 2022

Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. Cuz it's not just, you know, it's like when viral videos were like all the thing, everybody wanted to make a viral video, but why ? John Jantsch (05:00): And I think you hit on like the tax strategist.

Community 82

Community Framework Advisory Board Viral 82

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). There is only the quality of what you are viewing.”

Video 129

Video B2B Technical Review Campaign 129

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" B2C Email Marketing. B2C Email Marketing. Marketing to Latinos. Conference Call.

Social Media 86

Social Media Media B2C New York 86

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. It’s mostly popular with B2C markets. If it’s got so many pitfalls, why so many companies keep using it? Youtube ads. $1

Startup 110

Startup Non-Compete Viral Software Review 110

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Most people shy away from answering or deflect when their boss acts, “Why can’t we create a video like Dollar Shave Club and go viral?” How do you create an infinite loop?

Social Media 185

Social Media B2B North America Media 185

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace.

IP 163

IP Technical Review B2C Social Network 163

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Now, imagine what will happen if it’s the idea that your brand is too outdated that goes viral instead?

Social Media 113

Social Media B2B Media Marketing 113

YoungUpstarts

MAY 24, 2017

Free with ads model is popular within products targeted to B2C markets. It could also work well with a viral app (e.g. photo editors for Instagram) although you may find that the hype tends to pass quickly even for the most popular apps that went super viral. It could also work well with a viral app (e.g. Is it virality?

Startup 173

Startup Viral Silicon Valley B2C 173

The Startup Magazine

NOVEMBER 16, 2019

All it takes is a single viral video to find your business leads on a global scale [i]. Forming a bond with your consumer is a huge part of landing return business –whether you sell B2B or B2C. All businesses need to advertise and digital is the way forward. Think about it…. 3 – Use Quora.

South Africa 92

South Africa Africa Social Media B2B 92

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 76

Marketing Differentiation B2C PR 76

YoungUpstarts

NOVEMBER 6, 2019

Also, Viral Marketing gives us the ability to leverage social networks by offering individuals an incentive to refer family and friends to our business. She helps B2C companies, start-ups, and turn-arounds create and execute strategies to improve product positioning, brand recognition and revenue.

Channel 165

Channel PPC Marketing SEO 165

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Build virality into the product – it might be counter intuitive to launch your product as “invite only” – after all, the goal is to grow the audience, not to restrict it.

Mobile 190

Mobile Social Media Distribution PR 190

SoCal CTO

NOVEMBER 10, 2009

It was also beneficial because I got some good experience with both B2B and B2C business models. You mention social / viral aspects at both Google Photos and United Online. I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks.

Management 150

Management Product Entrepreneur Silicon Valley 150

Version One Ventures

FEBRUARY 27, 2014

While viral growth and network effects exist in certain enterprise settings (for example, communication and file-sharing products and in industries like legal), network effects are typically more limited in a B2B environment compared with B2C. So make sure your service offers some kind of easy sharing and a free read-only option.

Viral 154

Viral B2B B2C Business Model 154

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion.

Retention 126

Retention Analytics Campaign eCommerce 126

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. viral video. viral videos. Good names — like good logos — evoke strong passion for your brand, while bad names elicit distaste and indifference. Social Good.

Naming 84

Naming Startup Social Media RSS 84

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

MARCH 23, 2023

In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. Listen to creative elements wherever you get your podcasts. (00:52): This is John Jantsch.

Framework 76

Framework Audience Audio Elevator Pitch 76

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. B2C companies usually face a choice between setting up their own platform (such as a blog or a digital magazine) or leveraging the power of social media. So, remember Amy?

Marketing 100

Marketing B2C Social Media Germany 100

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. B2B brands shouldn’t feel left out, even if they lag behind. LukaszZelezny) January 20, 2019.

B2B 110

B2B Marketing Social Media B2C 110

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. Highly experienced, top-tier angels. Vision for B2B, sales-driven technology. Requires team relocation. First-time VCs, building on their own entrepreneurial success. Conveniently local. The financials immediately jump out when we talk about term sheets: what’s the valuation?

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

ConversionXL

JULY 7, 2020

The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Quit boards with a low virality score (which you can check in Tailwind). But the opportunities on Pinterest are open to more than just B2C fashion and food brands. appeared first on CXL.

Marketing 114

Marketing Viral Campaign Search 114

The Next Web

OCTOBER 17, 2013

A lot of entrepreneurs talk about optimizing their products so they run faster, look better, go viral – but it’s important to remember that none of this can happen unless you are constantly getting feedback from your most valuable asset: Your customers. Seedcamp invests in approximately 20 companies annually. During Seedcamp’s recent U.S.

Customer 128

Customer B2C Startup Early Stage 128

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. Highly experienced, top-tier angels. Vision for B2B, sales-driven technology. Requires team relocation. First-time VCs, building on their own entrepreneurial success. Conveniently local. The financials immediately jump out when we talk about term sheets: what’s the valuation?

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral.

Video 48

Video Conversion Mobile Search 48

David Teten

DECEMBER 3, 2019

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” . TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Virally spread your marketing message by making sure influential local bloggers see your video. Write For A Trade Magazine.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JUNE 16, 2017

As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Use a custom hashtag to encourage virality, making it easier for you to identify content in one place. It may even give you the insight to pivot altogether. Leverage user-generated content.

South Africa 55

South Africa Audience Video Africa 55

ConversionXL

DECEMBER 9, 2013

In a separate study done by viral content agency Fractl , they showed participants 30 of the top 100 images on Reddit, asking them to look at the image, then to the corresponding emotion on Robert Plutchik’s Wheel Of Emotion. image sources. If nobody is comfortable enough to talk about the problem, how can the problem be fixed?

Sales 126

Sales B2B Campaign Video 126

Cracking the Code

OCTOBER 10, 2008

This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Popular Media: the key to viral marketing. Yet many B2B companies don’t have a clue. Software 2.0: How the use of internet is transform. ► 03/25 - 04/01. (1). ► 03/18 - 03/25. (1).

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

JANUARY 14, 2020

And part of my process, and I have a couple of kind of viral time-lapse videos out there that kind of show what this looks like, where I’m moving paper around and using post it notes and stuff. We’re looking for, I mean half of the articles that go viral are, 10 speakers that you have to have at your next event.

Curation 39

Curation Video Viral Government 39

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy. We will look at many different examples.

Design 150

Design Software Review Technical Review Mobile 150

Duct Tape Marketing

MARCH 10, 2020

He’s a professor, professional professor I suppose at Wharton School of the University of Pennsylvania and he’s an expert on things like word of mouth and viral marketing and social influence and he’s also the author of several books. This is John Jantsch and my guest today is Jonah Berger.

Sales 63

Sales Marketing Framework Pennsylvania 63

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. But some of it can be and it is your job, nay duty (!), to quantify that. What to do with it?

Social Media 165

Social Media Metrics Conversion Media 165