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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Information architecture is how we arrange the parts to be understandable as a whole. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. The CEO doesn’t care about his website, he cares about his valuation (i.e. Sell CRO by calculating the valuation increase. Image Credit.