Remove Architecture Remove CPA Remove IP Remove Valuation
article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Information architecture is how we arrange the parts to be understandable as a whole. The CEO doesn’t care about his website, he cares about his valuation (i.e. Sell CRO by calculating the valuation increase. Valuation increase? Score B2B marketing campaigns in minutes by joining IP detection and company scoring.