Architecture Customer Development Engineer Vertical 
Steve Blank
OCTOBER 19, 2009
While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# Context here.)
Steve Blank
MAY 28, 2009
Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets.
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Steve Blank
OCTOBER 5, 2009
My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. Our vision was that just as the PC was revolutionizing the business market, we were going to do the same for scientists and engineers.
Steve Blank
JUNE 25, 2009
Computer hardware companies were faced with their customers asking for low-cost (relatively) desktop computers they had no experience in building. Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.)
Steve Blank
MAY 11, 2009
They had this great architecture, and Apple had figured out to get movies into their own computers for a demo, but for the rest of us there was no physical device that allowed an average consumer to plug a video camera or VCR into and get video into a Mac. So SuperMac engineering also developed video compression software, called Cinepak.
Steve Blank
NOVEMBER 30, 2009
Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” One of the times I screwed this up it left a legacy of 25 years of questionable design in microprocessor architecture. All I had done was proudly go out and get customer input.
Startup Lessons Learned
OCTOBER 5, 2009
It’s important to invest in good architecture so that your website will scale once customers arrive. If you make that investment, and then customers arrive, and the site stays up, most companies will reward the people who built the architecture and, thus, prevented the scaling problems.
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