Hearpreneur

FEBRUARY 8, 2023

As an entrepreneur, joining organizations or networking groups can allow you to connect with like-minded people who can provide you with information and support, and refer customers to you. These are just two of the many reasons why I think you should consider being a member of an architectural professional group.

Community 96

Community Architecture Entrepreneur Networking 96

Steve Blank

SEPTEMBER 27, 2010

In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. And once you got the data you asked for, it still took weeks or months for a marketer to tease out any customer insight and trends from the data. An Epiphany.

San Francisco 229

San Francisco Database Advisory Board Silicon Valley 229

ConversionXL

MARCH 29, 2016

So what the authors really mean here is ‘customer-centric’ What kills conversions is being too self-centered about your company and features. Customer-centric copy most often says in plain language what the offering can do for the customer. And here’s the customer-centric version… Image Source.

B2B 48

B2B Framework Audience Advertising 48

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

APRIL 20, 2016

In fact, by talking about ‘ multivariate testing ‘ or ‘ Voice of Customer ,’ you call to prospects that are the right audience for your product. Direct marketers know that the words you use do matter. Just Know Your Customer. How do you get to know your customers? BMW and Lexus, of course.

B2B 48

B2B Audience North America Boston 48