ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). Sales funnels (essential for websites offering demo calls or free trials to identify friction points). However, having user-friendly navigation is crucial for more complex websites ( often applicable to ecommerce ).

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

JULY 19, 2013

Think about that for a second, for all of the work you’ve spent optimizing landing pages, pricing strategies, and perfecting your information architecture, just about 7 out of every 10 people are going to stop at the finish line. Use Retargeting & Call Tracking To Emphasize Over The Phone Ordering/Sales Support.

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

SEPTEMBER 10, 2012

Ecommerce report. Get the Ecommerce Traffic Report. If your organic traffic is low, you can run a PPC campaign on Adwords or LinkedIn (or wherever is a good way to reach your target audience) to get enough people on the site for statistical confidence. Relevancy leads to sales. Conclusion.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

APRIL 12, 2017

Information architecture is how we arrange the parts to be understandable as a whole. E.g. Message match / headline match from PPC ad to landing page. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Joel Harvey: Essential Ecommerce Optimization Techniques.

San Antonio 86

San Antonio Metrics B2B Analytics 86