CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
Information architecture is how we arrange the parts to be understandable as a whole. E.g. Message match / headline match from PPC ad to landing page. The CEO doesn’t care about his website, he cares about his valuation (i.e. Sell CRO by calculating the valuation increase. Valuation increase? Don’t focus on fixing.
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