CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
Information architecture is how we arrange the parts to be understandable as a whole. The CEO doesn’t care about his website, he cares about his valuation (i.e. Sell CRO by calculating the valuation increase. Valuation increase? Longer decision cycle. Everyone should be telling the same story. Image Credit.
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