The Customer Development Manifesto: The Startup Death Spiral (part.
Steve Blank
SEPTEMBER 7, 2009
If changing the sales and marketing execs doesn’t put the company on the right sales trajectory, the investors start talking the “we need the right CEO for this phase” talk. Unfortunately, more often than not, this is just the beginning of an executive death spiral. A startup might simply not get a next round of funding and have to shut down.
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